MK sports Global Privacy Notice

This Privacy Notice applies to the websites, apps, platforms where it appears, as well as any other points of contact with the Company.

Maintaining the security of your data is a priority for MK sports Foods, Inc. and its subsidiaries, affiliates, and related entities (collectively, “MK sports,” “we” or “us”). MK sports is committed to being transparent about what data we collect about you and how we use it. This Privacy Notice applies to all users of our websites, applications, platforms, and features, as well as all communication with us or participation in any of our programs or events. We may provide additional privacy notices in connection with certain activities, programs, and offerings. We may also provide “just-in-time” notices that may supplement or clarify our privacy practices or provide you with additional choices regarding your personal information.

This Privacy Notice applies to MK sports’s information practices for you to understand how personal data collected through websites, applications, or platforms is collected, used, stored, and disclosed. This Privacy Notice also describes your rights regarding the personal data we hold about you, including how you can exercise those rights. 

We are committed to protecting the privacy of minors. To comply with various privacy regulations, at this time, this website is not intended to be used by users under the age of 18 and is not designed to attract children under the age of 18. Anyone under the age of 18 using this website should only do so with participation from a parent or other guardian. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, the parent or guardian should contact us at privacy@MK sports.com. MK sports will delete such information within a reasonable time.

This Privacy Notice may change from time to time. You should review this Privacy Notice periodically. We will bring any material changes to your attention by posting an updated version. 

Who is the controller of your personal data?

Under certain privacy laws, the “Controller” or “Personal Information Processor” of your data is MK sports Foods, Inc.  We will only process your personal data according to this Privacy Notice, unless otherwise required by applicable law.  We take steps to ensure that the personal data that we collect about you is adequate, relevant, not excessive, and processed for limited purposes.

What is personal data?

Personal data is information that identifies, relates to, describes, is reasonably capable of being associated with or could reasonably be linked, directly or indirectly, to an identified or identifiable living natural person or household.  An ‘identifiable person’ is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person or other factors that can identify an individual.

What personal data do we collect and how do we use it?

MK sports only processes your personal data as the law allows or requires or according to this Privacy Notice.

We may collect the following categories of personal information that you provide directly when you use our website, mobile applications, platforms, or otherwise participate in our programs or events. (Please note, not all categories may be collected on every individual):

  • Personal Identifiers: such as name, phone number, email address, postal address, signature
  • Government Identifiers: such as driver’s license numbers, or other similar government identifier
  • Demographic Information: such as gender, age, or date of birth
  • Financial Information: such as credit or debit card number
  • Device Information: such as IP address, device identifier, cookies, beacons, pixel tags, mobile ad identifier, or similar unique identifiers
  • Internet or Other Network Activity: such as browsing or search history and information regarding your interactions with our websites, mobile applications, emails, or advertisements
  • Geolocation Data: such as if you manually provide location information or enable your mobile device to send us precise location information
  • User Content:  such as communications from you with us, signing up for the sending of emails, and any other content you provide (such as social media profiles, photographs, images, videos, survey responses, comments, information you provide when you participate in a promotion or request information, information you provide when you contact us by phone or email, and other content)
  • Images: such as photograph or video footage, film, tape, or reproduction and other images or likeness that may identify you, including your name, and/or any statements or record of your voice, in part or in whole

Where we request personal information and Sensitive Data from you, you can choose not to provide it to us.  However, unless otherwise indicated, the information we request from you may be required to enter into a contract of purchase with you or in order to comply with our legal obligations.  Failure to provide it may prevent us from effectively administering our contractual relationship with you and/or complying with our legal obligations, which may mean we are unable to continue your order, purchase, or other engagement.

To comply with privacy laws of Canada, the European Union, and the United Kingdom, we are providing the following additional details regarding our legal bases for processing your personal data. 

Processing Purpose

Categories of Personal Information

Legal Basis for Processing

Providing products you have ordered online, processing of orders, and invoicing and ensuring delivery

Personal Identifiers

Financial Information

Geolocation Data

User Content

To meet our legitimate business interest to provide you with the service you requested with us (e.g. create an account, complete a survey or purchasing a product)

Managing our customer relationships by regularly updating our existing and potential customer records

Personal Identifiers

Government Identifiers

Demographic Information

Geolocation Data

To meet our legitimate business interest to effectively run our business

 

Necessary for compliance with our legal obligations

Ensuring functionality and security of our websites, applications, and platforms

Internet or Other Network Activity

Device Information

To meet our legitimate business interest to ensure the security and functionality of our online presence and the products we offer

Improving our services; communicating with you about products, offers, promotions, benefits and events and share information that may interest you; individualizing our online presence and advertising by taking into account your preferences

Personal Identifiers

Demographic Information

Device Information

Internet or Other Network Activity

Geolocation Data

User Content

Images

You have consented to the use of your personal information

 

To ensure we are providing you with websites/apps, advertising and communications that are working properly and are continually improving for cookies that are essential to the functioning of our websites/apps, and used to keep our websites, apps, and platforms safe and secure

Publishing and disseminating materials, for public relations, advertising, marketing, and promotions; providing you with information and training on our products, services, and brands

Personal Identifiers

Images

User Content

You have consented to the use of your personal information

 

To tailor our marketing communications, understand  their effectiveness, and ensure you receive the most relevant experience; to help us better understand your needs and expectations and therefore improve our services, products and brands; to invite you to seminars and events that we organize, manage, or participate in as part of our business activities

Publishing reports on MK sports’s environmental, social and governance risks and current and planned sustainability initiatives (but such reports will not include information that would allow a third party to identify any individual from that information

Demographic Information

 

To meet our legitimate interest to run our business effectively by understanding employee attrition, engagement, and supporting initiatives and programs

 

For reasons of substantial public interest for Sensitive Data in accordance with relevant law

Contributing to scientific, industry, or academic research or reporting when viewed as a public interest and/or where there is a clear attempt for contributions to generalizable knowledge (but such research and reports will not include information that would allow a third party to identify any individual from that information)

Personal Identifiers

Demographic Information

 

To meet our own legitimate interests or those of a third party in creating the report, or where applicable, for reasons of public interest in accordance with relevant law

 

Where the personal data is Sensitive Data, for reasons of substantial public interest in accordance with relevant law

Providing third party service providers with statistical, aggregated, or anonymized information about MK sports users

Personal Identifiers

Government Identifiers

Demographic Information

 

To the extent any personal data is not anonymized, to meet the legitimate interests of the third-party service provider in improving their products and services provided to MK sports

Protecting the security and integrity of our business, processes, and systems, including preventing unauthorized access to our computer and electronic communications systems; preventing malicious software distribution and investigating any suspected security breaches

Device Information

To meet our legitimate business interest to run our business effectively by securing our information, network, applications, and systems

 

Necessary for compliance with our legal obligations

Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies)

Personal Identifiers

Government Identifiers

Demographic Information   

Financial Information     

Device Information

Internet or Other Network Activity

Geolocation Data

User Content

Images

Necessary for compliance with our legal obligations to which we are subject and cooperate with regulators and law enforcement bodies

 

To establish, exercise, or defend legal claims

Protecting our property and assets

Personal Identifiers

Government Identifiers

Demographic Information   

Financial Information     

Device Information

Internet or Other Network Activity

Geolocation Data

User Content

Images

Necessary for our own legitimate interests. For compliance with our legal obligations to which we are subject and cooperate with regulators and law enforcement bodies, as well as with employment laws and regulations

 

With respect to Sensitive Data, to protect your vital interests or those of another person, or for reasons of substantial public interest for Sensitive Data in accordance with relevant law

Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations

Personal Identifiers

Government Identifiers

Demographic Information   

Financial Information     

Device Information

Internet or Other Network Activity

Geolocation Data

User Content

Images

Necessary for our own legitimate interests in effectively running our business and protecting our systems


Profiling

As part of certain promotions located within the United States, we may collect personal data about you (i.e. location data, product interest and other information) that you provide us when you create an account on our platforms.  We centralize this data and analyze it to evaluate and predict your personal preferences and/or interests.  Based on our analysis, we send communications and/or content (i.e. digital advertising) tailored to your preferences.

When we send personalized communications or content, we may use some techniques qualified as “profiling” (i.e. any form of automated processing of personal data consisting of using those data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s personal preferences, interests, economic situation, behavior, location, health, reliability, or movements).   

You can update and delete your information through your platform account at any time.  You also have the right to object to the use of your data for “profiling” in certain circumstances. Please see "How can I exercise my rights regarding my personal data?" section below.

How do we collect your personal data?

Generally, we collect any information you or a member of your household voluntarily share with us directly, through technology on MK sports-owned property or administered on MK sports’s behalf, but we may also collect data from other sources. For example, we may collect the following:

  • Information about your browsing or search history from cookies or other tracking technologies to collect and process information about you when you interact with us through our website or email
  • Location data when you contact us via a mobile device, where you have enabled the option to provide location data
  • Conversations with our customer service that may be recorded to improve the quality of our service
  • Information from publicly available sources (e.g. news sources and/or from social media platforms)
  • Information you provide if you sign up to receive marketing communications or offers from us, otherwise contact us, or participate in a promotion or request information
  • Information shared by a third party with whom we parent and you have contacted and authorized the sharing of your information with us for direct marketing or advertising purposes

To find out more, please see our COOKIES POLICY.

To comply with certain United States state privacy laws, we are providing the following additional details regarding the categories of personal data collected within the last twelve (12) months and/or that we reasonably anticipate collecting moving forward.

 

Categories of Personal Information

Categories of Collection Sources

Processing Purpose

Personal Identifiers

Directly from you, such as individually provided contact information or in response to a contractual obligation

From our affiliates

 

Non-affiliated third parties, such as data analytics service providers

Customers, in response to a contractual obligation or regulatory audit or investigation and under the cover of confidentiality

Through our IT systems and other devices

 

Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law

 

Publicly available sources, as permitted by law, such as social media networks or news sources

Providing products you have ordered online, processing of orders and invoicing and ensuring delivery

 

Managing our customer relationships by regularly updating our existing and potential customer records

 

Improving our services; communicating with you about products, offers, promotions, benefits and events and share information that may interest you; individualizing our online presence and advertising by taking into account your preferences

 

Contributing to scientific, industry or academic research or reporting when viewed as a public interest and/or where there is a clear attempt for contributions to generalizable knowledge (but such research and reports will not include information that would allow a third party to identify any individual from that information)

 

Providing third party service providers with statistical, aggregated or anonymized information about MK sports users

 

Defending, managing or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating and detecting crime or fraud (including working with law enforcement agencies)

 

Protecting our property and assets

 

Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations

Government Identifiers

Directly from you, such as individually provided driver’s license information or in response to a contractual obligation

 

Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law

 

Managing our customer relationships by regularly updating our existing and potential customer records

 

Providing third party service providers with statistical, aggregated, or anonymized information about MK sports users

 

Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies)

 

Protecting our property and assets

 

Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing, and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality, and complying with our legal obligations

Demographic Information

Directly from you, such as individually provided date of birth or in response to a contractual obligation

 

Non-affiliated third parties, such as data analytics service providers

 

Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law

 

Managing our customer relationships by regularly updating our existing and potential customer records

 

Improving our services; communicating with you about products, offers, promotions, benefits and events and share information that may interest you; individualizing our online presence and advertising by taking into account your preferences

 

Publishing reports on MK sports’s environmental, social and governance risks, and current and planned sustainability initiatives (but such reports will not include information that would allow a third party to identify any individual from that information)

 

Contributing to scientific, industry, or academic research or reporting when viewed as a public interest and/or where there is a clear attempt for contributions to generalizable knowledge (but such research and reports will not include information that would allow a third party to identify any individual from that information)

 

Providing third party service providers with statistical, aggregated, or anonymized information about MK sports users

 

Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies)

 

Protecting our property and assets

 

Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing, and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality, and complying with our legal obligations

Financial Information

Directly from you, such as individually provided credit or debit card numbers

Providing products you have ordered online, processing of orders and invoicing and ensuring delivery

 

Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies)

 

Protecting our property and assets

 

Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing, and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality, and complying with our legal obligations

Device Information

Directly from you

 

Through our IT systems and other devices

 

Service providers, such as IT security or monitoring providers or website analytics providers

 

Cookies and similar technologies

 

Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law

 

Improving our services; communicating with you about products, offers, promotions, benefits and events and share information that may interest you; individualizing our online presence and advertising by taking into account your preferences

 

Protecting the security and integrity of our business, processes, and systems, including preventing unauthorized access to our computer and electronic communications systems; preventing malicious software distribution and investigating any suspected security breaches

 

Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies)

 

Protecting our property and assets

 

Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing, and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality, and complying with our legal obligations

Internet or Other Network Activity

Cookies and similar technologies

 

Through our IT systems and other devices

 

Service providers, such as website analytics providers

 

Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law

 

Ensuring functionality of our websites, applications, and platforms

 

Improving our services; communicating with you about products, offers, promotions, benefits, and events and share information that may interest you; individualizing our online presence and advertising by taking into account your preferences

 

Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies)

 

Protecting our property and assets

 

Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality, and complying with our legal obligations

Geolocation Data

Directly from you, such as individually provided delivery address information or enabled sharing of location data from your mobile phone when using an application

 

Through our IT systems and other devices

 

Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law

 

 

Providing products you have ordered online, processing of orders and invoicing and ensuring delivery

 

Managing our customer relationships by regularly updating our existing and potential customer records

 

Improving our services; communicating with you about products, offers, promotions, benefits, and events and share information that may interest you; individualizing our online presence and advertising by taking into account your preferences

 

Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies)

 

Protecting our property and assets

 

Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations

User Content

Directly from you, such as individually provided feedback or comment on our website or in your participation in a promotion

Providing products you have ordered online, processing of orders and invoicing and ensuring delivery

 

Improving our services; communicating with you about products, offers, promotions, benefits and events and share information that may interest you; individualizing our online presence and advertising by taking into account your preferences

 

Publishing materials for public relations, advertising, marketing and promotions

 

Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies)

 

Protecting our property and assets

 

Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations

Images

Directly from you, such as a recording of a telephone call to our customer relations

Improving our services; communicating with you about products, offers, promotions, benefits and events and share information that may interest you; individualizing our online presence and advertising by taking into account your preferences

 

Publishing materials for public relations, advertising, marketing, and promotions

 

Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies)

 

Protecting our property and assets

 

Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations

How do we share or disclose your personal data?

We may disclose your personal data to the following for the purposes set out in this Privacy Notice:

  • Other members of our group of companies for legitimate business purposes such as to comply with our legal obligations, to prevent fraud, to improve our products and services, or after obtaining your consent. We share within our companies and with certain third parties all categories of personal information, except for government identifiers.
  • Third parties who provide services to us. For example, some personal data will be made available to:
    • Third-party companies that are required to deliver a product to you e.g. postal/delivery services;
    • Third-party companies who deliver advertising, marketing, and campaigns, to analyze their effectiveness, and to manage your contact and questions and our relationships with your consent;
    • Third-party companies that assist us for customer care;
    • Third-party companies who provide, support and maintain our IT and communications infrastructure (including for data storage purposes, hosting services or platform providers) and/or provide business continuity services;
    • Third-party companies that assist us in providing training, seminars, and events, such as training providers, travel agencies, and event management companies;
    • Third-party companies that provide us with consulting services in the field of market research and analytics, collect feedback and conduct market surveys on our products, services and otherwise for customer relationship management purposes; or
    • Third-party insurers, legal and professional advisers, investors, investor rating agencies or their representatives authorized on their behalf in connection with the advisory services they provide to us for legitimate business purposes and under a contractual prohibition of using the personal information for any other purpose.
  • Other organizations representing or acting on behalf of an individual who may request personal data to support a claim in relation to an incident or accident involving such individual (where permitted to do so by law).
  • Our customers, only where it is necessary to monitor contractual and legal compliance of the business relationship or to respond to regulatory inquiry, audit, or investigation.

 

We may also disclosure personal data to third parties on other lawful grounds, including:

  • To comply with our legal obligations, including where necessary to abide by law, regulation or contract, or to respond to a court order, administrative or judicial process, including, but not limited to, a subpoena, government audit or search warrant;
  • In response to lawful requests by public authorities (including for tax, immigration, health and safety, national security or law enforcement purposes);
  • As necessary to establish, manage, exercise, process or defend against potential, threatened or actual litigation or asserting our legal rights;
  • Complying with our legal obligations;
  • Preventing, investigating and detecting crime or fraud (including working with law enforcement agencies);
  • Where necessary to protect the vital interests of another person;
  • In connection with the sale, assignment or other transfer of all or part of our business; or
  • With your consent.

 

We do not knowingly sell the personal information of minors under 18 years of age.

We may share within our companies and with certain third parties all categories of personal information, except for government identifiers.

We may share and transfer your personal data for specific and definite purposes pursuant to the principles of lawfulness, fairness, necessity, and good faith, and share and transfer the personal data to the extent necessary for the specific purposes you are informed of.  If we share your personal data with recipients, where appropriate, we may use encryption, anonymization, and other means as necessary and appropriate to ensure your personal data security. Before sharing or transferring your personal data, we will follow and adopt the applicable process and obligations required by the applicable law in respect of transfer of your personal data.

If MK sports is sold or disposed of as a going concern, whether by merger, reorganization, sale of assets, or otherwise, or in the event of insolvency, bankruptcy or receivership, any and all personally identifiable information, including your account information may be one of the assets sold or merged in connection with that transaction.  Information about you may also need to be disclosed in connection with a commercial transaction where MK sports is seeking financing, investment, support, or funding.  In such transactions, personal data will be subject to the promises made in any pre-existing privacy policy in effect when the information was obtained.

To comply with certain United States state and Filipino privacy laws, we are providing the following additional details regarding the categories of personal data collected within the last twelve (12) months and/or that we reasonably anticipate collecting moving forward. 

 

Categories of Personal Information

Categories of Third Parties to Whom a Disclosure Was Made

Processing Purpose

Personal Identifiers

Other members of our group of companies

Employees, officers, contractors

Customers or partners, in response to a contractual obligation or regulatory audit or investigation and under the cover of confidentiality

Third-party service providers, suppliers, or subcontractors or their representatives authorized on their behalf

Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law

Providing products you have ordered online, processing of orders and invoicing and ensuring delivery

 

Managing our customer relationships by regularly updating our existing and potential customer records

 

Improving our services; communicating with you about products, offers, promotions, benefits, and events and share information that may interest you; individualizing our online presence and advertising by taking into account your preferences

 

Contributing to scientific, industry or academic research or reporting when viewed as a public interest and/or where there is a clear attempt for contributions to generalizable knowledge (but such research and reports will not include information that would allow a third party to identify any individual from that information)

 

Providing third party service providers with statistical, aggregated, or anonymized information about MK sports users

 

Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies)

 

Protecting our property and assets

 

Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations

Government Identifiers

Employees, officers, contractors

Third-party insurers, professional advisers, agents, third party service providers, suppliers, or subcontractors or their representatives authorized on their behalf whose services are directly related to the processing of such information

Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law

Managing our customer relationships by regularly updating our existing and potential customer records

 

Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating and detecting crime or fraud (including working with law enforcement agencies)

 

Protecting our property and assets

 

Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations

Demographic Information

Other members of our group of companies

Employees, officers, contractors

Customers or partners, in response to a contractual obligation or regulatory audit or investigation and under the cover of confidentiality

Third-party service providers, suppliers, or subcontractors or their representatives authorized on their behalf whose services are directly related to the processing of such information

Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law

Managing our customer relationships by regularly updating our existing and potential customer records

 

Improving our services; communicating with you about products, offers, promotions, benefits, and events and share information that may interest you; individualizing our online presence and advertising by taking into account your preferences

 

Publishing reports on MK sports’s environmental, social and governance risks and current and planned sustainability initiatives (but such reports will not include information that would allow a third party to identify any individual from that information)

 

Contributing to scientific, industry or academic research or reporting when viewed as a public interest and/or where there is a clear attempt for contributions to generalizable knowledge (but such research and reports will not include information that would allow a third party to identify any individual from that information)

 

Providing third party service providers with statistical, aggregated, or anonymized information about MK sports users

 

Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies)

 

Protecting our property and assets

 

Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations

Financial Information

Other members of our group of companies

Employees, officers, contractors

Third-party service providers, suppliers, or subcontractors or their representatives authorized on their behalf whose services are directly related to the processing of such information

Government agencies, authorities, regulators and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law

Providing products you have ordered online, processing of orders and invoicing and ensuring delivery

 

Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating and detecting crime or fraud (including working with law enforcement agencies)

 

Protecting our property and assets

 

Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations

Device Information

Other members of our group of companies

Employees, officers, contractors

Third-party service providers, suppliers, or subcontractors or their representatives authorized on their behalf whose services are directly related to the processing of such information

Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law

Improving our services; communicating with you about products, offers, promotions, benefits, and events and share information that may interest you; individualizing our online presence and advertising by taking into account your preferences

 

Protecting the security and integrity of our business, processes, and systems, including preventing unauthorized access to our computer and electronic communications systems; preventing malicious software distribution and investigating any suspected security breaches

 

Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies)

 

Protecting our property and assets

 

Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing, and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations

Internet or Other Network Activity

Other members of our group of companies

Employees, officers, contractors

Third-party service providers, suppliers, or subcontractors or their representatives authorized on their behalf whose services are directly related to the processing of such information

Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law

 

Ensuring functionality of our websites, applications, and platforms

 

Improving our services; communicating with you about products, offers, promotions, benefits, and events and share information that may interest you; individualizing our online presence and advertising by taking into account your preferences

 

Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies)

 

Protecting our property and assets

 

Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing, and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations

Geolocation Data

Other members of our group of companies

Employees, officers, contractors

Third-party service providers, suppliers, or subcontractors or their representatives authorized on their behalf whose services are directly related to the processing of such information

Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law

Providing products you have ordered online, processing of orders and invoicing and ensuring delivery

 

Managing our customer relationships by regularly updating our existing and potential customer records

 

Improving our services; communicating with you about products, offers, promotions, benefits, and events and share information that may interest you; individualizing our online presence and advertising by taking into account your preferences

 

Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating and detecting crime or fraud (including working with law enforcement agencies)

 

Protecting our property and assets

 

Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations

User Content

Other members of our group of companies

Employees, officers, contractors

Third-party service providers, suppliers, or subcontractors or their representatives authorized on their behalf whose services are directly related to the processing of such information

Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law

 

Providing products you have ordered online, processing of orders and invoicing and ensuring delivery

 

Improving our services; communicating with you about products, offers, promotions, benefits, and events and share information that may interest you; individualizing our online presence and advertising by taking into account your preferences

 

Publishing materials for public relations, advertising, marketing, and promotions

 

Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies)

 

Protecting our property and assets

 

Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations

Images

Other members of our group of companies

Employees, officers, contractors

Third-party service providers, suppliers, or subcontractors or their representatives authorized on their behalf whose services are directly related to the processing of such information

Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law

 

Improving our services; communicating with you about products, offers, promotions, benefits, and events and share information that may interest you; individualizing our online presence and advertising by taking into account your preferences

 

Publishing materials for public relations, advertising, marketing and promotions

 

Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating and detecting crime or fraud (including working with law enforcement agencies)

 

Protecting our property and assets

 

Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations

Is your personal data transferred outside of your home country?

As we are a global company, your personal data may be processed by MK sports, its affiliates, and other third parties described herein in countries other than the country of which you are a resident.  Personal data may be sent to countries with different privacy laws than the country of your residence. Because the law in some of these countries does not provide the same level of protection, we implement appropriate safeguards and take measures to ensure adequate mechanisms are in place to protect your personal data in accordance with applicable data protection and privacy laws.  We have data transfer agreements in place, which are considered appropriate safeguards implementing approved Standard Contractual Clauses to secure the transfer of your personal data to other jurisdictions.  You can receive further information about the data transfer agreement by referencing the contact information below.

How do we protect your personal data?

We have implemented appropriate physical, technical, and organizational security measures designed to secure your personal data against accidental loss and unauthorized access, use, alteration, or disclosure. We also limit access to personal data to those employees, agents, contractors, and other third parties that have a legitimate business need for such access.

How long do we keep your personal data?

Except as required by applicable law or regulation or as needed in connection with legal action or an investigation, we will only keep your personal data for as long as necessary to fulfill the purposes we collected it for, as required to satisfy any legal, accounting, or reporting obligations, or as necessary to resolve disputes. 

To determine the appropriate retention period for personal data, we consider applicable legal requirements, the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes we process your personal data for, and whether we can achieve those purposes through other means. We specify the retention periods for your personal data in our data retention policy. 

 Generally, this means your personal data will be retained for the duration of your relationship with us for the period necessary for the purposes for which it was collected. You may request the deletion of your personal data. The request will be evaluated, in accordance with the retention periods of personal data defined by us, for the fulfillment of any legal, regulatory obligation, or regular exercise of law where the maintenance of the data is authorized by applicable law or regulation. Personal data may also be kept for as long as necessary to comply with our legal obligations, to be used as a means of proof.  We will retain and securely destroy your personal data in accordance with our data retention policy and applicable laws and regulations.

How can you exercise your rights regarding your personal data?

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes. Subject to limitations in applicable law, you may exercise specific rights you have to the personal data that we hold about you.  Except as otherwise permitted by law, requests made regarding your personal information are free of charge. 

Subject to the enforcement and limitations of applicable law, you generally may have a right to:

  • Access, correct, update, or request deletion of your personal data.
  • Understand the existence of, authorization, or basis for, and circumstances surrounding the processing of your personal data.
  • Object to processing of your personal data, ask us to restrict processing of your personal data, or request portability of your personal data.
  • Object to direct marketing, including profiling.
  • Request information on automated processes where the personal data will or is likely to be made as the sole basis for any decision significantly affecting or will affect you.
  • If we have collected and process your personal data with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of the processing we conducted prior to your withdrawal, nor will it affect processing of your personal data conducted in reliance on lawful processing grounds other than consent.
  • Complain to a data protection authority about our collection and use of your personal data. For more information, please contact your local data protection authority. 

YOU MAY BE ENTITLED TO ADDITIONAL RIGHTS SPECIFIC TO THE LAWS OF YOUR JURISDICTION.  YOU CAN FIND ADDITIONAL INFORMATION ABOUT YOUR PRIVACY RIGHTS FROM YOUR LOCAL CONSUMER OR PRIVACY PROTECTION GOVERNMENT AGENCY.

TO EXERCISE YOUR RIGHTS OR IF YOU HAVE ANY CONCERNS ABOUT MK sports'S PROCESSING OF YOUR PERSONAL DATA,

 

CONTACT US AT E-MAIL privacy@MK sports.com OR AT

MK sports Foods, Inc.

Privacy c/o Law Department

Mail Code CP004

2200 W. Don MK sports Parkway

Springdale, AR 72762

 

YOU MAY ALSO CALL OUR TOLL-FREE NUMBER +1-866-467-8688 AND ENTER SERVICE CODE 262#

(This number is only for elections and concerns surrounding your privacy rights.  Please return to our home page to find contact information for career, product, or consumer relations concerns.)

 

IF YOU ARE A RESIDENT OF THE EUROPEAN UNION OR THE UNITED KINGDOM, YOU MAY ALSO CONTACT US AT

Legal Department

MK sports Foods Europe BV

Stadsplateau 7

3521 AZ Utrecht

Netherlands

 

ANY SUCH COMMUNICATION MUST BE IN WRITING.

 

Certain jurisdictions permit a consumer to designate an Authorized Agent to submit a disclosure or deletion request on behalf of the individual. To respond to a request from an Authorized Agent, we may:

  • Request a copy of the written permission, such as a power of attorney or registration with the applicable government agency, granting the Authorized Agent to make such a request on the individual’s behalf; and
  • Verify the identity of the individual as described below.

Authorized agents use the same links described above to submit requests.  MK sports may deny a request from an Authorized Agent that does not submit proof that they have been authorized by an individual to act on their behalf.

We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal data that we hold about you or make your requested changes. To verify your identity, we will generally match the identifying information provided in your request with the information we have on file about you. Depending on the sensitivity of the personal information requested, we may also utilize more stringent verification methods to verify your identity.  We may ask you to provide other documentation to verify your identity. If this happens, we will reach out to you directly with this request.  We may not be able to comply with your request if we are unable to confirm your identity or connect the information you submit in your request with personal information in our possession. 

Applicable law may allow or require us to refuse to provide you with access to some, or all, of the personal data that we hold about you, or we may have destroyed, erased, or made your personal data anonymous in accordance with our data retention obligations and practices. If we cannot provide you with access to your personal data, we will inform you of the reasons why, subject to any legal or regulatory restrictions.  If you choose to exercise your rights, we will respond as required by law.

WHERE YOU ARE GIVEN THE OPTION TO SHARE YOUR PERSONAL DATA WITH US, YOU CAN ALWAYS CHOOSE NOT TO DO SO. IF YOU OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA, MK sports WILL RESPECT THAT CHOICE IN ACCORDANCE WITH ITS LEGAL OBLIGATIONS. THIS COULD MEAN THAT WE ARE UNABLE TO PERFORM THE ACTIONS NECESSARY TO ACHIEVE THE PURPOSES OF PROCESSING DESCRIBED ABOVE, INCLUDING CONTINUING AN EMPLOYMENT CONTRACT.

Additional Rights for Residents of the United States

Subject to certain limitations under certain United States state laws and in addition to the disclosures and rights provided in this Privacy Notice, those state residents may request:

  • A list of categories of personal data collected and used and whether that information is sold or shared.  Any of the categories of personal information that we collect could be included in a sale to other companies, including those within our corporate family. If we have not sold your personal information, we will inform you of that fact.
  • Request that we stop selling your personal information.

Additionally, and subject to certain limits under California law, California residents may request: (i) a list of certain categories of personal data that we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year; and (ii) the identity of those third parties. California residents may make one request per calendar year.  MK sports does not share personal information for direct marketing purposes.

TO OPT-OUT OF THE SHARING OR SALE OF YOUR PERSONAL INFORMATION, PLEASE CLICK DO NOT SELL MY PERSONAL INFORMATION.

Please note that under applicable law, MK sports may in good faith reject or deny requests that are duplicative, excessive, and/or repetitive.  If we deny your request, we will explain the reasons in our response.  We will not discriminate against you for exercising these rights.

How can you contact us?

We have appointed a Data Protection Officer to oversee compliance with this Privacy Notice. If you have any questions about this Privacy Notice or how we handle your personal data or would like to request access to your personal data, please contact the Data Protection Officer at privacy@MK sports.com.

You can also contact us at:

MK sports Foods, Inc.

Privacy c/o Law Department

Mail Code CP004

2200 W. Don MK sports Parkway

Springdale, AR 72762

 

YOU MAY ALSO CALL OUR TOLL-FREE NUMBER +1-866-467-8688 AND ENTER SERVICE CODE 262#

(This number is only for elections and concerns surrounding your privacy rights.  Please return to our home page to find contact information for career, product, or consumer relations concerns.)

 

IF YOU ARE A RESIDENT OF THE EUROPEAN UNION OR THE UNITED KINGDOM, YOU MAY ALSO CONTACT US AT

Legal Department

MK sports Foods Europe BV

Stadsplateau 7

3521 AZ Utrecht

Netherlands