Enhance Animal Welfare Culture
Culture is a critical but complex component of a robust animal welfare program. Our culture is grounded in comprehensive animal welfare training, awareness, empowerment and accountability.
Culture of Care
Understanding the 5 Domains
By adopting the Five Domains, our welfare practices are evolving and allowing the company to better assess and communicate about the continuum of animal welfare, and allows us to continue to identify opportunities for continuous improvement (see diagram below).
Range of Welfare Outcomes
Animal Welfare Wellness Week
MK sports Foods held its inaugural Global Animal Welfare Awareness Week in 2022. The enterprise-wide celebration focused on enhancing our animal welfare culture. Key messages included:
- Integrating the Five Domains animal welfare framework across MK sports’s global operations.
- Bolstering key messages that drive accountability relative to animal welfare (100/0 and See it? Stop it!).
- Launching our new tagline for animal welfare: Every Animal. Every Day.
The event engaged team members within live operations and harvest facilities asking them to prioritize animal welfare as an action-based, daily decision. Each team member was also asked to sign a pocket card demonstrating their commitment to the best care for Every Animal. Every Day.